Director of Education Marketing

Title: Director of Education Marketing

Location: San Francisco Bay area, CA

Industry: K12 Education Technology

Full Time

Square Panda™ is a research-based, award-winning multisensory phonics learning system that incorporates components of cognitive neuroscience with educational technology. Learners in early literacy environments engage in visual, auditory, kinesthetic, and tactile learning through physical Smart Letters that interact with a library of learning games; creating highly-engaging, multisensory early literacy instructional experiences.

Our mission is to ignite a deep and lasting love of reading, while ensuring that learning phonics is a fun, engaging and rewarding experience for students.

Position Summary:

We are currently searching for a Director of Education Marketing to be the driving force for our marketing efforts. Square Panda is positioned to be an innovative leader in early literacy, both with our current product offering as well as future products and features. Square Panda is an early stage company gaining significant momentum in the PreK-12 market space for its passion in addressing the literacy gap for all students to establish fluency. This person will be responsible for conceptualizing, developing, and implementing all aspects of a marketing strategy in the education market space. While we are driven to succeed in our mission as a company, it is truly a passion project and is immediately noticed in the culture and commitment of our team.

The goals of the Director for Education Marketing include:

  • Building and managing Square Panda’s brand and product recognition
  • Drive Square Panda’s influence as a thought leader in the education market space
  • Develop and execute comprehensive, integrated marketing strategies
  • Produce marketing materials in line with the needs of Square Panda School Partnership team
  • Manage PR/media relations and social media, including content creation and SEO

The position will perform the following specific functions:

  • Brand and product recognition
    • You will tell the Square Panda story through thoughtful, custom content aimed at key districts and stakeholders
    • Work with Education Client Services to lead customer advocacy activities in the field, including identifying power users and partnering with them to share messaging
  • Thought Leadership
    • Leverage marketing channels to support thought leadership underpinned by our products and services including but not limited to content marketing, case studies, research reports, events, webinars and virtual field trips
  • Marketing Strategy
    • Developing clear and comprehensive product marketing for the PK-12 education market in support of education products and services that challenge convention
      • Conceptualizing short and long term segmented marketing strategies
      • Acquisition marketing, regional marketing, events & conferences, content marketing, marketing operations, post-sale marketing, and creative solutions
      • Strategic guidance related to market trends, education budget cycles and positioning with our education partners, while reflecting the value and position of our offerings
      • Create quarterly reports of activity and results (ROI and performance against objectives) across each marketing channel to optimize marketing mix
      • Effectively manage and negotiate a marketing budget
  • Marketing Materials
    • Ensure break-through creative materials through design, web, print, social and digital marketing
    • Work with each School Partnership Director to develop annual marketing plans that are timely, targeted and compelling and assist in managing to their deliverables
    • Gain input from and communicate plans across the education team and Square Panda corporate when appropriate

  • Media Relations and Social Media
    • Reach across the organization to combine efforts in marketing, including communications, public affairs, community efforts and implementation
    • Develop the digital marketing strategy and campaign including: web site, email marketing campaigns, search engine optimization (SEO) strategy as well as internal facing resources supporting sales
    • Defines and executes social media strategy for all channels (Facebook, Twitter, YouTube, LinkedIn, Instagram)
    • Deploying press releases, case studies, efficacy studies, and other effective messaging for education market space

What We Are Looking For:

  • BA/BS degree
  • 7+ years’ experience in marketing with a K12 organization delivering instructional technology solutions
  • Entrepreneurial leadership experience in an early stage company
  • Must be familiar with modern marketing and CRM platform tools, specifically Salesforce
  • Demonstrated ability to successfully position, launch and drive broad customer adoption of distinctive products and services
  • Effective in using data to fuel customer insight and evaluate marketing performance
  • The agility and ability to pursue big goals, own outcomes and prioritize effectively in a fast-paced environment where self-management and results are highly valued
  • Excellent interpersonal skills and ability to work effectively with people at all levels You are an exceptional writer with the ability to articulate the value propositions of Square Panda to different audiences
  • Self-starter, detail-oriented, deadline-oriented, organized, resourceful, and ability to coordinate projects from start to finish

    To apply for this position, please email

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